Product UpdatesKnotoAnnouncementRebrand

Creataly is now Knoto

We have renamed the platform to Knoto and moved to useknoto.com. Here is what changes, what stays exactly the same, and where to find us.

Harry Ashby2 min read
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Creataly is now Knoto.

The product is the same creator-business operating system for creator agencies, brands and creators. What has changed is the name, the address and the look. We chose a name that is simpler to say, spell and find.

What changes

  • The name. The platform is now called Knoto. You will see it in the app, on the website, in emails and in the documents you send to brands.
  • The domain. Our website is now useknoto.com, and the product app lives at app.useknoto.com.
  • Media kits. Public media kits and agency roster pages are served from knoto.bio. A creator's page takes the form knoto.bio/@handle.
  • The logo. There is a new plain wordmark, and a new knot-shaped K icon for favicons and small badges.
  • The home page. The website has a refreshed hero and, alongside it, a new look for the blog.

What does not change

  • Your account. You sign in the way you did before. There is nothing to migrate and no new account to create.
  • Your data. Your roster, deals, quotes, contracts, usage rights and settings are all where you left them.
  • Your workspace. Members, roles and everything you have built carry over.
  • The product. Roster and Deals work exactly as they did, and Ally is still Ally.

Every address that used the Creataly name now redirects, in one hop, to its Knoto equivalent. That covers creataly.com, creataly.co and their app, admin and investor variants, which go to useknoto.com, and creataly.bio, which goes to knoto.bio. A bookmark or a link you shared earlier will still land in the right place.

If you find one that does not, email hello@useknoto.com and we will fix it.

It is worth updating any place where you have written the old address down by hand, such as an email signature, a bio link or a document template.

Where Knoto is today

Knoto is in private beta. Roster and Deals are the modules you can use now. Campaigns, Scheduler, Pay and Insights are on the roadmap and are not live yet. The rename does not change that plan: one connected workflow from pitch to payout, built one module at a time.

Why rename

A product name is something people have to repeat out loud, type into a search bar and put on a slide. We wanted one that is short, easy to spell and easy to find. Knoto is that, and the knot in the logo says what the platform is for: tying the strands of creator work together.

If you would like to try Knoto, you can join the beta.

Run your whole creator business in one place.

Join the beta
Harry Ashby

Written by

Harry Ashby

Founder, Knoto